CASE STUDY
NatWest Group: Vibrant microsite disrupts digital employee experience
Enter the Disrupt hub, a vibrant microsite supported by a regular email update.
views – and counting
more click-throughs received by Disrupt articles comparing to average internal news article
The internal communications team wanted a platform to galvanise employee engagement – a new way to share exciting news, innovations, thought leadership and stories to champion their people.
Enter the Disrupt hub, a vibrant microsite supported by a regular email update.
Developed as a microsite within the bank’s SharePoint-based intranet, Sequel pushed the digital employee experience envelope by creating a look and feel to reflect the dynamic and innovative content.
Far from corporate, the subject matter, which could come across as complex and complicated, is fun to read which means employees can learn and talk about all the exciting things the bank is doing. The Disrupt hub is a steady pulse that keeps employee engagement levels high in areas of work people may not be close to or involved in directly.
The hub is helping change perceptions in the bank.
Employee engagement within the site is high. With more than 230,000 views – and counting – Disrupt is now an internal channel of its own, generating ideas and helping to focus on innovation. It has undoubtedly fulfilled its goal of building belief in the organisation by shining a light on progress.
Featured articles see a click-through rate that’s almost 50% higher than the average internal news article.
